Massage Live
A content-led, fully verified, trust-graded marketplace where customers discover real therapists through video, livestream, and peer reviews, and book regulated, escrowed at-home wellness services with confidence.
01
Trust before transaction
02
Compliance as a feature
03
Content is the discovery layer
04
Social is the retention layer
05
Therapists as portable creators
06
Platform owns fulfilment
07
Honest unit economics
New in v1.3 · Mandatory pre-launch reading
§20 — Adversarial Stakeholder Review
Five hostile readers re-read this PRD: a burned customer, an industry expert, a regulator, outside counsel, and a working therapist. Each finds a different fatal flaw. Authoring team must answer each objection in writing before v2.0.
Nine core modules
1
Therapist Profile & Verification
ID + license + biometric verification. No anonymous supply.
2
Content Feed
Short video, image, livestream — every post by a verified therapist.
3
Booking & Dispatch
Escrowed booking, transparent dispatch, on-time fulfilment.
4
Map & Live Availability
Privacy-grid map of online therapists nearby.
5
Booking-scoped IM
Order-bound chat with off-platform leakage detection.
6
Reviews & Reputation
Two-sided ratings, tag review, anti-fraud weighting.
7
Levels & Creator Economy
Portable reputation, tips, fan club, transparent take rate.
8
Membership & Payments
Massage Live+, escrow, refunds, dispute backbone.
9
Social Layer
Soul-style fan interaction: DM, virtual gifts, voice rooms, Moments — bounded by T&S.
Pilot cities
Shenzhen
Guangzhou
Shanghai
Beijing
Chengdu
+ future cities
Filled chips are MVP pilot cities. Beijing and Chengdu join in Phase 2.
Anchor personas
Customer
Stressed white-collar
Customer
Business traveller
Customer
Post-natal recovery
Customer
Wellness enthusiast
Customer
Senior with chronic pain
Therapist
Top-tier independent
Therapist
Studio-affiliated
Therapist
New-to-platform
Therapist
Studio owner