Massage Live Trust-led wellness marketplace · PRD
Internal
v1.0 Draft
OwnerProduct — Massage Live Core Team
StatusDraft for review
Updated2026-06-10
AudienceProduct · Eng · Design · T&S · Ops · Compliance · Legal

Massage Live

A content-led, fully verified, trust-graded marketplace where customers discover real therapists through video, livestream, and peer reviews, and book regulated, escrowed at-home wellness services with confidence.

01
Trust before transaction
02
Compliance as a feature
03
Content is the discovery layer
04
Therapists as portable creators
05
Platform owns fulfilment
06
Honest unit economics

Eight core modules

Pilot cities

Shenzhen Guangzhou Shanghai Beijing Chengdu + future cities

Filled chips are MVP pilot cities. Beijing and Chengdu join in Phase 2.

Anchor personas

Customer
Stressed white-collar
28–42T1 cityPost-work decompression
Customer
Business traveller
Hotel staysLate evening
Customer
Post-natal recovery
Specialism filterFemale therapist
Customer
Wellness enthusiast
Follows therapistsSubscriptions
Customer
Senior with chronic pain
55+Family-account
Therapist
Top-tier independent
5+ yrs certPersonal brand
Therapist
Studio-affiliated
Mid-tierWants discoverability
Therapist
New-to-platform
Cold-startNeeds coaching
Therapist
Studio owner
3–10 therapistsMulti-back-office